building in public, automated

you shipped it. calla already wrote the post.

calla watches what you build — commits, payments, launches — and drafts the post in your voice before you open the editor. you review in seconds. nothing goes out without you.

get it — $199 · yours forever

once. no subscription — you bring your own keys. 14-day money-back.

for developers who build in public

you ship all day. you post almost never. the build-in-public flywheel dies in the gap between doing the work and writing about it.

how it works

it runs the night shift. you check in.

calla connects to the tools you already ship with, notices what's worth talking about, and writes it the way you would.

1

it watches your stack

github merges, stripe payments, vercel deploys, launch milestones. the signals that mean you did something — without you logging anything.

githubstripevercel
2

it drafts in your voice

not generic ai mush. it learns how you actually write — lowercase, terse, no hashtags if that's you — and gets closer every time you edit.

voice match 91%
3

you review in seconds

one card at a time. approve, tweak, or skip with a keystroke. it schedules the keepers for when your audience is actually awake.

⌘↵ approveesc skip
the review queue

a teammate left you drafts. you're just signing off.

every draft comes with the receipt — which signal sparked it, why it's worth posting, how well it matches your voice. no blank pages. no "what do i even say."

you merged the calendar rework at 1:54am. that's a real ship — worth a line while the diff is still warm.

drafted from github · merged PR #20 · 01:58


atlasx · single post

killed 755 lines of calendar grid tonight and replaced it with three small components that do more. the old code worked. that was the problem.

voice match
91%
edit
skipesc
approve & queue⌘↵
you stay in control

nothing posts without you. ever.

autonomy you grant, not autonomy you fight. calla earns a longer leash only when you give it one — and you can pull anything back.

every draft waits for your approve. it writes; you decide. the default is review, always.
it earns trust per topic.approve a streak of "shipped" posts and it'll offer to auto-queue just those — your call, reversible anytime.
nothing is a dead end. approve, skip, or pull back within a window. a five-minute hold before anything actually fires.
meet calla

the one who works while you sleep.

calla is the presence behind said by you — a sidekick who learns how you build and how you sound, and shines a light on what usually stays in the dark: the ship you'd have forgotten to mention, the post that lands at 9am, the pattern in what works. she keeps your hours so you can keep building.

questions

the honest answers.

does it post automatically?
no — not unless you explicitly turn that on, per topic, after it's earned your trust. the default, forever, is: it drafts, you approve. you can pull anything back before it fires.
will it sound like a bot?
it learns from your real posts and every edit you make. early drafts get you 90% there; they get sharper the more you use it. you're always the final editor, so nothing off-voice goes out.
what does it connect to?
github, stripe, and vercel at launch — the signals that mean you actually shipped, sold, or deployed. more sources after. you can also log a milestone by hand for anything it couldn't have heard.
where does it post?
x at launch, with more destinations on the way — calla can package one ship into a post and a take (a video you drop on Reels, Shorts, wherever). all still gated behind your review.
when can i use it?
now. it's live — $199 once, yours forever, founder pricing while it lasts. you bring your own keys, so there's no subscription and no metered fees. 14-day money-back if it isn't for you.

stop letting good ships go unsaid.

join the builders letting calla work the night shift.

get it — $199 · yours forever

once. no subscription — you bring your own keys. 14-day money-back.

questions? hello@saidbyou.com